What makes a LFC business successful?
1) Location – The primary factors to consider are:
2) Product Quality and Consistency – If you apply what you learn in training and follow the instructions in
the Operations Manual, you will produce a quality product that sells itself. LFC has a loyal following of
regular customers when our product is made the right way. Taking shortcuts that compromise quality will
only cost you in the long run.
3) Customer Service – Treat your customers the way you want to be treated, with respect. Make sure
your employees are properly trained in customer service. Create efficient operations for quick service.
4) Promotion and Advertising – Develop a marketing strategy that fits your situation. LFC is well known
and easily recognized by customers if properly promoted. Prominently display LFC signs and logos.
Employ local strategies such as point-of-purchase advertising (photo posters in your store) and
neighborhood flyers. Get involved with community groups and stage promotional events.
1) Location – The primary factors to consider are:
2) Product Quality and Consistency – If you apply what you learn in training and follow the instructions in
the Operations Manual, you will produce a quality product that sells itself. LFC has a loyal following of
regular customers when our product is made the right way. Taking shortcuts that compromise quality will
only cost you in the long run.
3) Customer Service – Treat your customers the way you want to be treated, with respect. Make sure
your employees are properly trained in customer service. Create efficient operations for quick service.
4) Promotion and Advertising – Develop a marketing strategy that fits your situation. LFC is well known
and easily recognized by customers if properly promoted. Prominently display LFC signs and logos.
Employ local strategies such as point-of-purchase advertising (photo posters in your store) and
neighborhood flyers. Get involved with community groups and stage promotional events.
Exposure and Appearance – How well are customers able to see your business and
signs? Does your store look clean and inviting?
Traffic Flow – How many cars drive by per day? Is there significant foot traffic?
Ease of Access - Is there good parking? Are customers able to drive into your parking
lot easily?
Demographics – What is the ethnic make-up surrounding your location? Is your
location in a residential area that will provide consistent day-to-day business or an
office/commercial area that will provide mostly a Monday through Friday lunch
business?
signs? Does your store look clean and inviting?
Traffic Flow – How many cars drive by per day? Is there significant foot traffic?
Ease of Access - Is there good parking? Are customers able to drive into your parking
lot easily?
Demographics – What is the ethnic make-up surrounding your location? Is your
location in a residential area that will provide consistent day-to-day business or an
office/commercial area that will provide mostly a Monday through Friday lunch
business?
